Virtual events are the new reality. As the world manages a major health challenge, live events, conferences, meetings and trade shows have been postponed or cancelled. In particular, trade shows have been transformed from massive assemblies of people, equipment, and material at one static location, into virtual events available on computer screens, laptops and smartphones. Digital trade shows can be entirely virtual events – no live component at all – or hybrid events that incorporate some live participation to foster direct interaction with attendees. Both types of trade shows offer advantages depending on the information you wish to share, the budget you have, and your business’s unique circumstances.
Virtual Trade Shows
Fully virtual trade shows have a long lists of benefits:
Less Cost
Companies and exhibitors save money on travel, lodging, promotional items, and other costly expenses typically associated with in-person trade shows. The reduced costs allow more exhibitors to participate, which increases the value of the trade show itself.
Reach a Global Audience
Attendees can easily and conveniently participate with a laptop or smartphone.
Eliminate Hassle
With virtual trade shows, there is no wading through crowded auditoriums, confronting steep event expenditures, or dealing with logistical challenges.
Detailed Attendance Analytics
Every move attendees make at virtual trade shows can be tracked: Who came, how they came, where they went, what they did, whom they chatted with, what they tweeted, which videos they watched.
Longer Content Lifespan
An in-person event might last one or two days, while a virtual trade show can be saved and re-watched.
Hybrid Trade Shows
Hybrid trade shows combine both virtual experiences with an in-person, live component. These events:
Increased Attendance
An in-person event might last one or two days, while a virtual trade show can be saved and re-watched.
Provide Higher Audience Engagement
Adding a live element to your virtual event opens up many more engagement opportunities. You could have a session with a live speaker, then invite them to answer questions from our online audience.
Offer Sponsorship Opportunities
The increased reach of hybrid trade shows makes them more appealing to sponsors. More attendees means a larger lead pool.
Appeal to Younger Professionals
Some demographics, particularly Millennials, prefer virtual communication, which may lead to increased participation.
Allow for Greater Flexibility
Consider what could happen if travel was one again disrupted on a worldwide level. Without a hybrid event platform to fall back on, your event would simply not happen. Hybrid trade show offer some valuable insurance.
Address the Changing Needs of Your Audience
Consider what could happen if travel was one again disrupted on a worldwide level. Without a hybrid event platform to fall back on, your event would simply not happen. Hybrid trade show offer some valuable insurance.
2020 Exhibits can help
2020 Exhibits is ready and eager to help design, develop and deliver a high-quality hybrid event for your company, business or operation. 2020 Exhibits has a studio where we can produce virtual events that have an in-person component.
Our studio offers multi-options for streaming solutions and the best of both worlds with safe, in-person engagement for some, while others can attend your hybrid event virtually. 2020 Exhibits Virtual Hybrid Studio offers solutions for large, small, pre-taped, or live productions for all types of events:
- Webinars
- Panels
- Interviews
- Podcasts
- VIP Events
- Product Launches
2020 Exhibits Virtual Hybrid Studio includes:
- State of the art Production & Film Equipment
- Fully Customizable Studio Production Set
- Support Staff for Production Services
- Support Staff for IT Services
- Covid-19 Health & Safety Protocols
Watch our studio in action to learn how our solution can help businesses pivot successfully to survive during these difficult times. 2020 Exhibits is prepared to help you get back in front of your clients and prospects virtually and safely.
