September 2023

Tips for Creating Effective Trade Show Activations

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.

So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.

Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

August 2023

To be or to be bigger? That is the question.

How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:

Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers

Given this, how do you make the most of your presence on a trade show floor?

First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that’s too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that’s too large can be costly and difficult to manage. In this blog post, we’ll share some tips on how to assess and land on the best exhibit size for your business. .

November 2022

2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.

August 2022

Tradeshow Numbers You Should Know

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

April 2022

2020 Exhibits Wins Silver at 2021 World Exhibition Stand Awards

The National Automotive Parts Association (NAPA), America’s leading brand in auto parts, pulls out the stops every five years to execute an epic event: the NAPA AUTO PARTS EXPO (the EXPO). Attracting 20,000 vendors, store owners, and NAPA AutoCare professionals, the EXPO is one of NAPA’s most powerful engines to generate buzz, build relationships and drive bottom-line results.

April 2022

2020 Exhibits Celebrates Eight Awards at the 2021 ANA Lantern Awards of Texas

Lantern Award: Fixed installation: Displayed in a building lobby, etc. | NASA ISS Display – IAH International Terminal

April 2022

Your Booth Space Needs to Work For You. Here’s How it Actually Can.

Whew, the trade show industry hasn’t had it easy, and neither have you. At 2020 Exhibits, we’re helping you get back out there. And, as always, we’re considering the needs and budgets of our clients to deliver smart tools and fresh and creative ideas to drive rewarding, measurable business results.

March 2022

Be Inspired: Refreshing Trade Show Exhibit Design

How’s your 2022 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.

June 2021

2020 Exhibits Wins AMA Crystal Award for Houston Texans Field Box Suites

2020 Exhibits earned a Crystal Award in the Fixed Installation category for their dynamic design of the NFL Houston Texans Field Box Suites. 2020 Exhibits provided concept design along with comprehensive large scale printing, fabrication and installation for this distinctly branded, private, premium seating environment. The overall feeling is warm and inviting, offering a private, comfortable environment for business owner fans who want to reward their customers, entertain their clients, colleagues and friends to join them for a luxury game day experience.

February 2021

Virtual Trade Shows vs. Hybrid Trade Shows

Virtual events are the new reality. As the world manages a major health challenge, live events, conferences, meetings and trade shows have been postponed or cancelled. In particular, trade shows have been transformed from massive assemblies of people, equipment, and material at one static location, into virtual events available on computer screens, laptops and smartphones. Digital trade shows can be entirely virtual events – no live component at all – or hybrid events that incorporate some live participation to foster direct interaction with attendees.

2020exhibits

2020 Exhibits