Insights Blog

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Here, we share expert insights, tips, and trends to help you plan and execute successful trade shows, conferences, and events. From designing custom booths to managing logistics, our articles cover a wide range of topics to help you stay up-to-date with the latest industry best practices. Whether you’re a seasoned professional or just starting out, our blog is a valuable resource for anyone looking to create engaging and memorable event experiences.

2020Exhibits Chveron Activation

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers. So! You want your brand to stand out, right? Then it’s essential to offer a standout experience. Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

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woman_thinker

How to decide on the best exhibit space size for your event. Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels: Showcase products or services Network with industry peers Deepen relationships with existing clients Attract new customers Given this, how do you make the most of your presence on a trade show floor? First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that's too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that's too large can be costly and difficult to manage. In this blog post, we'll share some tips on how to assess and land on the best exhibit size for your business. .

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Kobelco_2500x1700

Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.

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Connect through Tradeshow

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

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2021-World-Exhibtion-Stand-Awards_NAPA-Brakes-Training-Website2_2500x1700

The National Automotive Parts Association (NAPA), America’s leading brand in auto parts, pulls out the stops every five years to execute an epic event: the NAPA AUTO PARTS EXPO (the EXPO). Attracting 20,000 vendors, store owners, and NAPA AutoCare professionals, the EXPO is one of NAPA’s most powerful engines to generate buzz, build relationships and drive bottom-line results.

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2020-Exhibits-Celebrates-Eight-Awards-at-the-2021-ANA-Lantern-Awards-of-Texas2_2500x1700

Lantern Award: Fixed installation: Displayed in a building lobby, etc. | NASA ISS Display - IAH International Terminal

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LED-Ansys

Whew, the trade show industry hasn't had it easy, and neither have you. At 2020 Exhibits, we're helping you get back out there. And, as always, we're considering the needs and budgets of our clients to deliver smart tools and fresh and creative ideas to drive rewarding, measurable business results.

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houston texas night

OTC 2022 will draw thousands of worldwide attendees. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2022, check out these tips for immersing yourself in all that is Houston.

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5 – Alteryx

How’s your 2022 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.

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Trade show strategy

As we barrel towards the fourth and final quarter of 2021, now is the time to sharpen our planning and prep for the 2021 tradeshow season ahead. Whether you participate in one critically-important big show or many, here are few things to think about your trade show strategy as you gear up for your brand’s next big event. Ready? Set? Let’s Go!

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