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Explore expert insights, industry trends, and practical ideas across trade shows, events, experiential marketing, corporate interiors, signage, technology, and more. Discover strategies, inspiration, and best practices to help you plan smarter, engage audiences, and create more impactful brand experiences.
How to Choose the Best Booth Size for Your Event Exhibiting at a conference or trade show not only highlights your brand but provides the following excellent opportunities: • Showcases products and services • Networking with industry peers • Deepens relationships with existing clients • Attracts new customers But how do you make the most of your presence on a trade show floor? One of the most important decisions you can make when planning your exhibit is selecting the right size.
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Wayfinding can be defined as using organized sensory cues in design elements to help a building or public place's branding, orientation, and overall environment. If applied correctly, it can enhance the user experience, providing a welcoming and inspiring venue for clients, employees, and guests. A building's aesthetics play a big part in representing a company. With the right elements, you can convey the right brand message and create the targeted ambiance that draws the desired effect. The following are examples of places where
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When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers. So! You want your brand to stand out, right? Then it’s essential to offer a standout experience. Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
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Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.
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In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.
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The National Automotive Parts Association (NAPA), America’s leading brand in auto parts, pulls out the stops every five years to execute an epic event: the NAPA AUTO PARTS EXPO (the EXPO). Attracting 20,000 vendors, store owners, and NAPA AutoCare professionals, the EXPO is one of NAPA’s most powerful engines to generate buzz, build relationships and drive bottom-line results.
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Lantern Award: Fixed installation: Displayed in a building lobby, etc. | NASA ISS Display - IAH International Terminal
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Whew, the trade show industry hasn't had it easy, and neither have you. At 2020 Exhibits, we're helping you get back out there. And, as always, we're considering the needs and budgets of our clients to deliver smart tools and fresh and creative ideas to drive rewarding, measurable business results.
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How’s your 2022 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.
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As we barrel towards the fourth and final quarter of 2021, now is the time to sharpen our planning and prep for the 2021 tradeshow season ahead. Whether you participate in one critically-important big show or many, here are few things to think about your trade show strategy as you gear up for your brand’s next big event. Ready? Set? Let’s Go!
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