Tips for Creating Effective Trade Show Activations

Tips for Creating Effective Trade Show Activations

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.

So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.

Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

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To be or to be bigger? That is the question.

To be or to be bigger? That is the question.

How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:

Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers

Given this, how do you make the most of your presence on a trade show floor?

First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that’s too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that’s too large can be costly and difficult to manage. In this blog post, we’ll share some tips on how to assess and land on the best exhibit size for your business. .

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2020 Exhibits Wins AMA Crystal Award for Houston Texans Field Box Suites

2020 Exhibits Wins AMA Crystal Award for Houston Texans Field Box Suites

2020 Exhibits earned a Crystal Award in the Fixed Installation category for their dynamic design of the NFL Houston Texans Field Box Suites. 2020 Exhibits provided concept design along with comprehensive large scale printing, fabrication and installation for this distinctly branded, private, premium seating environment. The overall feeling is warm and inviting, offering a private, comfortable environment for business owner fans who want to reward their customers, entertain their clients, colleagues and friends to join them for a luxury game day experience.

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2020 Exhibits Wins Nine World Exhibition Stand Awards

2020 Exhibits Wins Nine World Exhibition Stand Awards

We are pleased to announce that 2020 Exhibits has been awarded Gold, Silver, and Bronze wins across nine categories at the World Exhibition Stand Awards. These awards celebrate the very best in exhibit design and experience across the globe. As the second annual World Exhibition Stand Awards, this esteemed international competition receives hundreds of submissions from around the world, which they intensively review and evaluate, selecting “the very best in exhibition stand design and experience whatever show, wherever in the world, whoever the client.”

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Exhibitor Magazine Features NOV OTC Exhibit Experience Designed by 2020 Exhibits

Exhibitor Magazine Features NOV OTC Exhibit Experience Designed by 2020 Exhibits

It is always such an honor and bright spot when a feature article about one of 2020 Exhibits projects is seen live online and the magazine lands on our desks! Such is the case for this recent Exhibitor Magazine feature article that celebrates one of our all-time favorite experiences: NOV at the Offshore Technology Conference. “Inviting refuge,” “quieter self-paced experience,” and “tranquil VIP lounge” are just a few of the highlights noted in this two-page spread. There is so much to see, do, and experience in NOV’s thoughtful, engaging, and deliberate OTC exhibit.

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2020 EXHIBITS NAMED FINALIST ACROSS MULTIPLE CATEGORIES IN THE WORLD EXHIBITION STAND AWARDS

Celebrating the world’s best in exhibition stand design and experience, the World Exhibition Stand Awards (WESA) has selected 2020 Exhibits as a finalist across multiple categories. As the second annual World Exhibition Stand Awards, this esteemed international competition receives hundreds of submissions from around the world, which they intensively review and evaluate, selecting “the very best in exhibition stand design and experience whatever show, wherever in the world, whoever the client.” “This recognition of excellence is a credit to Team 2020 Exhibits,” said Jeannette Sanders, marketing director. “From creative design, project execution, installation, and management teams. Their commitment and dedication ensure our esteemed clients’ projects and programs are designed and built to the highest of standards. We are proud of this world-wide acknowledgment of excellence.” Launched to celebrate the best WESA will be announcing the award winners in June, and we promise to keep you posted! Until then, we invite […]