How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:
- Showcasing products or services
- Networking with industry peers
- Deepening relationships with existing clients
- Attracting new customers
Given this, how do you make the most of your presence on a trade show floor?
First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that’s too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that’s too large can be costly and difficult to manage. In this blog post, we’ll share some tips on how to assess and land on the best exhibit size for your business.
Want to optimize your trade show success? Read on.
1. Define Your Goals
The first step in determining the right exhibit space size is to define your goals. What are you hoping to achieve by exhibiting at the trade show or conference? Here are some common goals to consider:
- Generate new leads
- Launch a new product or service
- Increase brand awareness
- Introduce your product or service to a new market
Once you and your colleagues have a clear understanding of your goals, you can choose a space size that aligns with your objectives.
2. Factor in Your Budget
The next step is determining your budget for the event. Exhibiting at a trade show can be expensive, and the cost of your exhibit space will depend on the size and location of your booth. Sure, a larger space may offer more visibility and traffic, but it’ll also come with a higher price tag. Figure out how much you can afford to spend on your exhibit space first. Then move forward with a size that fits within your budget.
3. Evaluate Your Display Needs
Another important factor to consider? Think through your display needs. What products or services do you plan to highlight? Will you require display cases, shelves, or tables to showcase your offerings? Too, study the layout of your booth. Decide how you can optimize the space to present and promote your products & services.
4. Look at the Floor Plan
The floor plan of the trade show or conference is key. It’s an essential consideration in selecting the best exhibit space size for you. Examine the available spaces and where they’re located, then reflect on which areas are likely to see the most traffic. Factor in the flow of foot traffic and opt for a space that’ll be easily accessible to attendees.
5. Think About What You’re Up Against
The final step? Size up your competition, literally. Check out the size of their exhibit spaces and see where they’re situated on the floor plan. If your competitors have staked out big spaces, you may want to go for a larger booth. While not necessarily an accurate indicator, bigger booths than yours may lead attendees to believe your competitors are of a higher caliber. And you can’t have that! On the other hand, if your competitors have smaller spaces, you might very well stand out with a larger exhibit.
In essence, deciding on the right exhibit space size is crucial to the success of your trade show or conference presence. Evaluate your goals, budget, display needs, floor plan, and competition. Subsequently, after careful consideration, select a space size that’ll help you achieve your objectives—and stand out from the crowd.
Remember, for all your custom or rental exhibit needs, get in touch with the people who see the big picture clearly. You will find them at 2020 Exhibits, a trailblazer in the industry’s Top 40 Exhibit Producers.
Trust 2020 Exhibits from start to finish with these services:
- On-site event services