In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and transparent interactions, the most often cited missing component is said to be true connection. People crave connection. And as these findings point out, folks are willing to travel great distances to make a connection. Better said, the road to strong connections and customer relationships is paved with these face-to-face connections.
Why tradeshows? Here are a few key insights that you should know.
- 99%
That’s the percentage of marketers who said they found unique value from tradeshows, over any other marketing opportunity, as reported from the Center for Exhibit Industry Research recent study, The Changing Environment of Exhibits. - 81%
That’s the percentage on any given day of tradeshow attendees have buying authority. In a circle of five, four of those folks walking the show floor could be your next best customer.
Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget - 8.3 hours
That’s the amount of time the average attendee spends viewing tradeshow exhibits when visiting a tradeshow or exhibition. Looks like they’re willing to share more than a full day’s work of their valuable time to connect and spend time, face to face.
Source: Exhibit Surveys, Inc. - 400+ Miles
That is the distance that 78% of attendees are willing to travel to attend a key tradeshow, event or exhibition.
Source: Exhibit Surveys, Inc.
