Virtual Trade Shows vs. Hybrid Trade Shows
Virtual events are the new reality. As the world manages a major health challenge, live events, conferences, meetings and trade shows have been postponed or cancelled. In particular, trade shows have been transformed from massive assemblies of people, equipment, and material at one static location, into virtual events available on computer screens, laptops and smartphones. Digital trade shows can be entirely virtual events – no live component at all – or hybrid events that incorporate some live participation to foster direct interaction with attendees.