It was a fantastic Rodeo season for us here at 2020 Exhibits! Our offices were busy designing, building, and installing exhibits, photo ops, and activations for RODEOHOUSTON. It’s always an honor for us to see our work on display at such a renowned Houston event (and to be able to partner with brands like Houston Methodist, Kroger, Baylor College of Medicine, and Chevron). From Baylor Medicine’s Chuck Wagon Activation to Chevron’s “Houston is Home” Photo Ops to the AgVenture Park Bee Exhibit, our work generated foot traffic, brand awareness, and engagement. We are grateful to the Houston Livestock Show and Rodeo for continuing to trust our work year after year.#2020Exhibits #RodeoHouston #HLSR #LetsRodeo #BaylorMedicine#HoustonMethodist #Chevron #Activations ... See MoreSee Less
What a stunning display our team created for The Cookware Company at The Inspired Home Show 2025!This open-concept exhibit, comprised of 45 X 105 and 15 X 105 booths, stopped traffic at The Inspired Home Show 2025 in Chicago, IL.The design artfully displayed their award-winning cookware in a strategic and spacious design that stole everyone’s attention as they walked by.Beautiful Sintra and SEG graphics in smooth, vibrant colors, along with various monitors all around, created an appealing environment, while comfortable seating areas in the center invited visitors to stay. Check out the photos from the show!#2020Exhibits #TheCookwareCompany #InspiredHomeShow#IHS2025#TradeShows#Events ... See MoreSee Less
Fresh new pics! Check out the photos of our recent project with West Star Aviation at the NBAA National Business Aviation Association Convention Exhibition in Las Vegas.Our teams designed, built, and installed a fabulous 40 X 100 booth that captured attendees at the Las Vegas Convention Center. Plenty of room for networking, lounge seating, and a spacious meeting room made this one a show-stopper! Have a show coming up? It’s never too early to start planning. Contact us at our Houston or St. Louis offices 2020exhibits.com/contact/?houston and let’s get the show started! #2020exhibits#weststaraviation#aviationindustry#IslandExhibit #tradeshow#eventplanning#EventMarketing ... See MoreSee Less
It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing alone, and no one steps into your booth?
Perhaps you have never been to a show before or maybe what you have been doing, well, is not working. Any way you look at it, you need to answer one fundamental question: How do you get the best, most qualified crowd to visit your tradeshow exhibit and spend time with you?
The first step down the path to tradeshow exhibit attraction is to promote, promote, promote. Just like the location in real estate, it matters most — before, during and after the show.
Here are six pre-show ideas for attracting more people to your next trade show experience:
Smile & Dial with Purpose – Pick up the phone and call your clients, prospects, and friends. Invite them to join you. Invite them to visit you at the show. Invite them out for breakfast before the show opens. Invite them out for a drink after the show. Take a deep breath, smile, pick up your phone, and start dialing.
Maximize Your Social – You should always take the time to promote your participation in a tradeshow, using social and your very own blog (if you have one) to spread the word. Does the show have a hashtag? Use it. Make it part of your pre-show communication strategy. Do a little legwork – check out the event’s website site and all social media opportunities surrounding the show.
You’ve Got E-Mail! – If the event or tradeshow allow it, send a branded notification to this email list. Keep your message on point, focused on what the attendee wants and needs. Be sure to plan ahead and allow for a follow-up and a reminder.
Be Direct – This one is tried and true, if time allows, communicate old school with a direct mailer. Design matters. Make yours big, and bold with a compelling call to action. Don’t be shy, ask and ask BIG!
Go, Team, Go! – Promote your participation to your internal audience as well. Give them the details and let them know why it matters. As your ambassadors, the internal team can talk it up. Use your Intranet, your internal communications and your company blog as the place to talk about this tradeshow or event. Design a post around success stories, show people why it’s not only important for you to participate in this tradeshow but why it’s vital for attendees to make it part of the tradeshow plan.
Maximize Marketing Opportunities – From the event’s website banner ads to coffee cup sleeves and escalator runners, most shows offer Exhibitors a variety of promotional opportunities both before and during the tradeshow. If your budget allows, take the plunge and jump in to maximize these opportunities to attract attention.
Ready, set, go — get started today.
OTC 2025 will draw thousands of worldwide attendees. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2025, check out these tips for immersing yourself in all that is Houston.
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.
So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.
Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.