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2020 Exhibits is pleased and honored to win its first ever gia Booth Design Award for its works with Jars USA. The Excellence in Booth Design Award is recognized as part of the IHA Global Innovation Awards (gia). The awards honor exhibitors that have shown creativity in design, merchandising and messaging. A distinguished panel of visual merchandising experts walked the aisles and reviewed exhibit booths to select the winners. The organizers and global sponsors of the gia award programs are the International Housewares Association and the International Home + Housewares Show.
The overall objective was to deliver an organic yet polished experience, much like the JARS product line. Branding would be minimal at best, unlike the more typical trade show experience. Introductions would be made, with the business of business happening outside of the exhibit hall at a more informal gathering or meal. The space would be curved and arched, with a retail look and feel. Materials were on brand, with the use of natural, light woods and simple press board. Products were displayed against an organic material, also known as hay. There would be no technology (too impersonal), limited seating (all of two comfortable chairs, tableside, should a buyer chose to sit and chat awhile. Branded was decidedly and strategically minimal, to catch the eye but invite closer view an inspection. The bright, light material set the stage as a backdrop for the Jars hand crafted logo. Pops of color are see in the artful pottery, catching the eye and opening the door for conversation. In a word, lovely.
How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:
Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers
Given this, how do you make the most of your presence on a trade show floor?
First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that's too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that's too large can be costly and difficult to manage. In this blog post, we'll share some tips on how to assess and land on the best exhibit size for your business. .
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.
So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.
Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.