Today, we pay a heartfelt tribute to the lives forever etched in our memories, the heroes who answered the call during our darkest hour, and the countless selfless acts of resilience in the aftermath of September 11, 2001. #neverforget#September11th#unitedwestand... See MoreSee Less
Too early? Too soon? Never!
Even though its mud season and the snow is melting on the mountains, OUTDOOR + SNOW SHOW will be here before you know it! With warmer temps and sunny skies on the horizon it may be hard to think about down coats, snow boards, and poles, OUTDOOR + SNOW SHOW As you gear up and scratch off key deliverables for this January 29 – 31, 2020 show in Denver, there is still time to get in front of your show strategy – especially if creating video content is a part of that game plan. Quality film production does not happen overnight. Original video is one of the most effective ways to increase your brand visibility and should be a part of your strategy for Winter Market.
1. It Creates a Buzz
A well-made video can generate excitement about your product. Showing innovation, particularly technical innovation is difficult even with a sample product in your hand. Having a professional video made by the experts at 2020 Exhibits will deliver the impact and context your product needs to get people talking.
2. It’s Not Required. But it’s Required.
Don’t think of it as “everybody else is doing it” as the reason to go the video route. Think more “why is everybody doing it?” Having a video display has become standard as it simply the most effective demo. Customers simply expect to be able to view some video content. Just make your video better than everybody else’s!
3. People will Watch it
There are plenty of distractions in a trade show environment. Free giveaways, endless brochures and branded gizmos get stuffed into goodie bags. Most of that stuff ends up in the trash bin. A compelling video gives you the best chance to break through the clutter and grab the attention of your audience and make the case for your brand.
4. Unfortunately, you’re Indoors
One of the biggest challenges of presenting outdoor products at a trade show is you’re presenting outdoor gear inside an exhibit hall. Video solves that problem. Need to demonstrate cutting-edge technology barreling down the mountain? Your board’s incredible performance, in action? Video can provide where a brochure falls flat.
5. Well, now you’ve got a Video!
Creating a video has some legs. You’re not making a video just for Outdoor Retailer. You’re investing in a video for your brand. You will share that content on your site, with your customers, on social media, and at future events.
Capture attention, increase engagement and drive your audience to action with massive LED video walls. Tell your brand story big, bold and proud, while delivering massive impact and WOWing audiences across a robust and dynamic digital canvas with 2020 Exhibits’ Turnkey LED Panel rentals.
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.
So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.
Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:
Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers
Given this, how do you make the most of your presence on a trade show floor?
First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that's too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that's too large can be costly and difficult to manage. In this blog post, we'll share some tips on how to assess and land on the best exhibit size for your business. .
Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.