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The American Marketing Association honored 2020 Exhibits for marketing communications excellence at their recent Crystal Awards Gala. Recognizing the most effective marketing communications that fulfill stated objectives and produce measurable results, the AMA Crystal Awards recognize best in class marketing and communications.
2020 Exhibits earned a Crystal Award in the Fixed Installation (lobby or public area) category, the Miller Lite Bull Pen Party Deck. 2020 Exhibits provided concept design along with comprehensive large scale printing, fabrication and installation for this dynamic, distinctly branded gathering spot for Miller Lite and Texans fans to enjoy home turf entertainment at Reliant Stadium. From the line of site logo and branding specifications to the requirement for temporary yet permanent flexibility with nothing secured, bolted or cemented, 2020 Exhibits’ creative design celebrated the spirit of Miller Lite and the Houston Texans from every angle. Through the successful creation and delivery of a well-branded, dynamic home game destination venue, the Miller Lite Bull Pen Party Deck delivers a highly successful fan experience.
2020 Exhibits president, Bob Babine, shares, “The Crystal Awards are especially gratifying for us because they recognize the importance of stated objectives and measurable results – which is right in line with our corporate focus. Strategy, dynamic design and bottom line results translate into access to a powerful business advantage for our clients.”
How to decide on the best exhibit space size for your event.
Exhibiting at a trade show or conference can be an excellent opportunity to take care of business on several different levels:
Showcase products or services
Network with industry peers
Deepen relationships with existing clients
Attract new customers
Given this, how do you make the most of your presence on a trade show floor?
First, know that one of the most important decisions you make when planning your exhibit is selecting the right space size. A booth that's too small can be cramped and limit your ability to display your offerings. On the other hand, a booth that's too large can be costly and difficult to manage. In this blog post, we'll share some tips on how to assess and land on the best exhibit size for your business. .
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.
So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.
Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.