2020 Exhibits said on Monday that it merged with Chicago-based Skyline Metro Chicago, the firm will be called 2020 Exhibits. The merger enables 2020 Exhibits to further expand its presence throughout the Midwest by bringing its full scale event and exhibit capabilities and services to a broad range of clients and industries.
2020 Exhibits/Chicago will increase its presence among companies operating in the Midwest as well as continue to pursue new opportunities across the United States, according to the company. “As a full service global event marketer, our award-winning team of seasoned event professionals has worked collaboratively with clients worldwide to create engaging and interactive experiences with their brands, while driving their bottom-line success and growth. We have a wide range of award-winning, proven experience to support our clients at every level with consistent, measurable results. We are proud to provide a powerful support structure that gives our clients access to a broader, more dynamic range of services and support,” said Bob Babine, president and founder of Houston-based 2020 Exhibits. “This is a tremendous opportunity for us to enhance and expand upon the total event experience for our clients across the United States. We’re excited to deliver the total event experience.”
Wayfinding can be defined as using organized sensory cues in design elements to help a building or public place's branding, orientation, and overall environment. If applied correctly, it can enhance the user experience, providing a welcoming and inspiring venue for clients, employees, and guests.
A building's aesthetics play a big part in representing a company. With the right elements, you can convey the right brand message and create the targeted ambiance that draws the desired effect.
The following are examples of places where
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.
So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.
Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.