With the Super Bowl right around the corner it seems especially fitting for 2020 Exhibits to have their award-winning Crown Royal Saloon reach the finals for the 51st Annual AAF-Houston ADDY® Awards. Celebrating the creative spirit of advertising, the ADDY Awards recognize the best of the best in top-notch creative and design.
With a pre-existing venue located on the south concourse of Reliant Stadium, Crown Royal turned to 2020 Exhibits to help refresh this space and create an environment that would enhance the game-day experience, capturing the feel and flavor of this iconic brand, and offer passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game.
Drawing on inspiration from the rich Crown Royal imagery, the 2020 Exhibits Team huddled to draft the perfect game plan for a semi-permanent installation. Focusing on a crisp, clean and vibrant design that would artfully include the iconic and elegantly scripted Crown Royal word mark and the Crown & Pillow, across a variety of mediums, 2020 Exhibits scored big delivering a fully rebranded, refreshed and totally new Crown Royal Saloon.