Who among us doesn’t love a fun and creative marketing campaign? Especially a campaign or experience that resonates and strikes a chord. As 2020 Exhibits Greenville continues to grow and expand, #YeahThatGreenville is one such campaign.
RSNA is the premier annual event in the radiology field. Celebrating its 105th Scientific Assembly and Annual Meeting, RSNA is a flurry of activity packed into a single week. Thousands of scientific papers are presented, 444 educational courses are attended, and 659 exhibitors present the latest in imaging technology. With so much activity, garnering the attention of busy attendees can pose a real challenge. As an exhibitor, gathering an audience is a top priority.
Wow. Wow. Wow. Some information just makes you want to stand up, cheer, and dance a little. While Shakira (and her song lyrics) might tell us ‘Hips Don’t Lie’ we are happy to up the ante and report that, in the exhibitions industry, Numbers Don’t Lie.
At 2020 Exhibits our eyes are on the horizon. We’re always talking with industry thought leaders about what’s next for the industry. Our Design Team’s crystal ball did pretty well in 2018, so it’s time to look at what’s trending in 2019.
It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing along, and no one steps into your booth?
Even more spectacular than the flowers of May, April planning brings an impactful experience and time in the Windy City for the National Restaurant Association Show!
Tradeshows are investments. As with any investment, it makes no sense to proceed without the potential to see some returns. The cost associated with attending or exhibiting is easy to calculate. The returns are not necessarily as black and white. Some returns are recognized immediately as deals are made on the showroom floor every day at NBAA.
Ah, finally, October and the final quarter of 2018! How’s your 2019 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.
The key to live events, event marketing, experiential marketing, activations, face-to-face marketing and the like is really quite simple: create a remarkable and memorable brand experience. In an age of endless technology, people crave face-to-face connection.
We’re halfway through 2018, barreling into the third quarter. As you look at your plan for the remainder of 2018 and into 1Q 2019, how’s it going? If you find yourself off track, there’s still time to adjust the sails and start this voyage anew. You can do it. Just keeps these four tips in mind as you refresh your tradeshow plan.
