2020 Exhibits, a global leader in total trade show and event management, recently collaborated with BMC Software, bringing a neighborhood feel and flavor to the “Road to Transformation,” their 2012 Public Sector Forum held February 8 at the International Trade Center in Washington, DC.
As the recognized leader in Business Service Management (BSM), BMC Software is passionate about their business, their clients, their Partners and their events. No place was this more evident than on a chilly winter’s day in our nation’s Capitol, where true-to-size bright flashing stop lights, sky high highway signs, bold street signs, charming houses with window boxes and doors, realistic toasters and bright blue branded old-fashioned mailboxes – red flag up! – were just a few of the creative and captivating design elements found at BMC Software’s Public Sector Forum.
Stop lights? That’s right. Early sight visits to Washington and some collaborative brainstorming with BMC’s Global Events Team put the creative wheels in motion for the 2020 Exhibits Design & Events Team to hit the gas, full speed ahead, transforming a non-descript event venue into a dynamic, energized environment. Inspired by the event theme, The Road to Transformation, 2020 Exhibits delivered a fully-themed neighborhood environment for this private corporate event which drew in 1,000 attendees.
2020 Exhibits designed and managed the project from start to finish – including the design of four individual house–themed anchor exhibits for BMC’s Public Sector Divisions along with more than 20 individual Partner exhibits for their Expo. 2020 Exhibits also developed a patriotic, first responder-themed video highlighting each Public Sector Division. Pete Babine, Account Executive of 2020 Exhibits, said “BMC Software is an extraordinary company and it is our pleasure and privilege to partner with them on events such as Public Sector Forum. While our team designs and manages hundreds of corporate events each year, this one really struck a chord. It was exceptionally rewarding to watch our creative execution and delivery on The Road to Transformation – from true-to-life highway signs and double yellow-lined pavement carpet, right down to each piece of toast! We truly do help our clients remain ahead of curve through the delivery of extraordinary experiences, including multi-screen, multi-sensory, real-time dynamic and compelling environments.”