There is nothing like a little recognition and early Valentine’s Day love to get our creative juices flowing. Recognizing creative excellence and some of the best advertising and design projects produced during the previous year, the American Ad Federation recognized 2020 Exhibits for their outstanding creative work.
2020 Exhibits had two entries reach the ADDY finals, both of which won creative marketing awards including one Gold ADDY® for their work with Miller Lite.
Winning a Citation of Excellence in the Collateral Category was the BMC Software “Vision to Win” event marketing/branding campaign, and the Gold ADDY was awarded for creative design and fabrication in the “Out of Home” Category for the Miller Lite Bull Pen Party Deck – a 15,000 square foot inside/outside, temporary/permanent private space for the public, sponsored by Miller Lite and the Houston Texans – for the NFL’s Houston Texans home games at Reliant Stadium.
For this Gold ADDY award-winner, 2020 Exhibits provided concept design along with comprehensive large scale printing, fabrication and installation for the Miller Lite Bull Pen Party Deck, a dynamic and distinctly branded gathering spot for Miller Lite and Texan fans to enjoy home turf entertainment at Reliant Stadium. From the line of site logo and branding specifications to the requirement for temporary yet permanent flexibility with nothing secured, bolted or cemented, 2020 Exhibits’ creative design celebrated the spirit of Miller Lite and the Houston Texans from every angle.
“These awards exemplify 2020 Exhibits’ broad range of creative capabilities and marketing strength as well as our sizeable commitment to designing and delivering the highest level of creative and support to our clients,” shares Bob Babine, president of 2020 Exhibits. “Receiving recognition from our peers and creative industry leaders is a testament to the impressive design delivered by our team.”