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Wayfinding can be defined as using organized sensory cues in design elements to help a building or public place's branding, orientation, and overall environment. If applied correctly, it can enhance the user experience, providing a welcoming and inspiring venue for clients, employees, and guests. A building's aesthetics play a big part in representing a company. With the right elements, you can convey the right brand message and create the targeted ambiance that draws the desired effect. The following are examples of places where
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When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers. So! You want your brand to stand out, right? Then it’s essential to offer a standout experience. Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
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Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.
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