The key to live events, event marketing, experiential marketing, activations, face-to-face marketing and the like is really quite simple: create a remarkable and memorable brand experience. In an age of endless technology, people crave face-to-face connection. From the moment that visitors step foot into your brand’s environment –whether it is a tradeshow exhibit, corporate lobby or corporate event – always remember to give them an experience, something to talk about, celebrating your brand’s feel and flavor. Make it entertaining, informative or impactful. Make it something that they would want to be a part of, without your brand name on it. Start early, with pre-show or pre-event marketing. Share your story. Light the fire, generate excitement and create interest. If the message and creative are strong, people will be drawn to your exhibit, event or environment. Give them a good reason to stop by, to dig deeper and, in the end, help to reach whatever objective you might be after.
A great example is an environment build around the energy and excitement of a brand and its culture is Maverik Base Camp. With the credo “live legendary, never ordinary,” Maverik embodies the pioneering spirit of the west, in both culture and function. As the company’s corporate headquarters, they needed a powerful first impression and engaging experience for their internal and external audiences. For those all-important key clients, consider a private, customized event. What better way is there than a national sporting event – hello Super Bowl – to bring people together? From kickoff to the final call, Big Fun was delivered at this All-Star Super Bowl Celebration. By creating a fun, compelling event, 2020 Exhibits celebrated clients, family and friends with an event that hits from all angels: engaging, inviting, exciting, compelling and, well, a whole lot of fun.
With 2020 Exhibits, your brand can work from a strategy that hits from all angles: exhibits, events, corporate interiors and signage – creating a brand experience, by design to drive engagement and move your business forward.
