Recognizing creative excellence and some of the best advertising and design projects produced during the previous year, the American Ad Federation recently recognized 2020 Exhibits for their outstanding creative work on The Crown Royal Saloon.
Already recognized as a BMA Lantern Award winner, the Crown Royal Saloon earned a Citation of Excellence at the 51st Annual AAF-Houston ADDY® Awards.
An inspiring and fun project, the Crown Royal Saloon is a semi-permanent installation, on the south concourse of Reliant Stadium. Crown Royal turned to 2020 Exhibits to help refresh this space and create an environment that would enhance the game-day experience, capturing the feel and flavor of this iconic brand, and offer passionate fans a place to kick back, have a sip of their favorite beverage and enjoy the game. Focusing on a crisp, clean and vibrant design that would artfully include the iconic and elegantly scripted Crown Royal word mark and the Crown & Pillow, across a variety of mediums, 2020 Exhibits scored big delivering a fully re-branded, refreshed and totally new Crown Royal Saloon.
“The Crown Royal Saloon is a fun, innovative and engaging environment,” says Bob Babine, President of 2020 Exhibits. “We’re exceptionally proud to be recognized by our peers and industry leaders for this creative work.”