Eight 2020 Exhibits Projects Named Finalists for the 2013 American Marketing Association Crystal Awards

Wayfinding can be defined as using organized sensory cues in design elements to help a building or public place's branding, orientation, and overall environment. If applied correctly, it can enhance the user experience, providing a welcoming and inspiring venue for clients, employees, and guests. A building's aesthetics play a big part in representing a company. With the right elements, you can convey the right brand message and create the targeted ambiance that draws the desired effect. The following are examples of places where

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers. So! You want your brand to stand out, right? Then it’s essential to offer a standout experience. Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.