2020 Exhibits is honored to win Three AMA Crystal Awards for delivering best in class creativity, marketing, and communications.“It is an honor to be recognized by the American Marketing Association and the Crystal Awards,” said Bob Babine, president of 2020 Exhibits. “Crystal Award winners are selected based upon stellar creative backed by strategy and proven results, and winning three Crystals across three separate and distinct categories is a testament to our Team’s passion and ongoing commitment to work in partnership with our clients to build their brands, ever-focused on the importance of reaching their goals and objectives.” The AMA Houston Crystal Awards gala has been recognizing the top marketers for over 30 years. Each year, the AMA announces the winners from 90 competitive categories, ranging from print and radio spots to social media and outdoor marketing. Entries for each group of the Crystal Awards are judged based on vision, strategic direction and work that represent risk, reward, and results.
A Crystal Award in the Fixed Installation category recognizes creativity and innovation in the eye-catching favorite for the Houston Texans. As a warm Texan-sized welcome and invitation to experience the Texans, 2020 Exhibits helped the Texans further connect current and future players, guests, fans, and the Corporate Team to the rich history, dynamic present, and exciting future of one of the National Football League’s most remarkable programs. The experience begins at once, at the swooping, curved desk immediately seen by visitors as they enter the reception area are greeted with backlit Texans logo, framed by a custom designed and printed emotional graphic wallpaper image of the Texans’ in game day action.
In the Interactive &Multimedia Marketing category, this Crystal Award recognizes 2020 Exhibits creativity and bold design as seen in this immersive, interactive experience showcasing the expertise and services provided by International SOS. Through this compelling and engaging interactive experience, the images, messaging and the content tell the International SOS story in such a way that it taps into the concerns and challenges facing the target audience. Designed to gain attention and generate interest on the show floor, the exhibit and interactive experience support the International SOS brand and messaging in a face-to-face environment.
And in the Large Trade Show Booth category, the bold EXPRO brand’s iconic circle is used to create private yet open lines of demarcation in an almost layered effect. The open, expansive concept design features engaging touchscreens strategically placed throughout the space which made for an engaging experience.