How to Choose the Best Booth Size for Your Event
Exhibiting at a conference or trade show not only highlights your brand but provides the following excellent opportunities:
- Showcases products and services
- Networking with industry peers
- Deepens relationships with existing clients
- Attracts new customers
But how do you make the most of your presence on a trade show floor?
One of the most important decisions you can make when planning your exhibit is selecting the right size.
A booth that’s too small can limit your ability to display your products or services effectively. On the other hand, a booth that’s too large can be counterproductive if you don’t have enough product displays, staff, or a showstopping activation. In the latter scenario, an exhibit that’s too big can make your company come across as amateur.
Want to optimize your trade show success? Read on for tips on assessing and landing the best exhibit size for your business.
Define Your Goals
Defining your goals is the first step in determining the right exhibit size. What are you hoping to achieve by exhibiting at the trade show or conference? Below are some commonly known goals:
- Increase brand awareness
- Generate new leads
- Launch a new product or service
- Introduce your product or service to a new market
Once you and your colleagues have clearly identified your goals, you can choose a booth size that aligns with your objectives.
Consider Your Budget
The next step is determining your budget for the event. Exhibiting at a trade show can be expensive, and the cost of your exhibit space will depend on the size and location of your booth. While a more prominent space may offer more visibility and traffic, it’ll also come with a higher price tag. First, determine how much you can spend on your exhibit space. Then, move forward with a size that fits your budget.
Evaluate Your Display Needs
Another essential factor to contemplate is your display needs. What products or services do you plan to highlight? Will you require display cases, shelves, or tables to showcase your offerings? Also, study your booth layout and decide how to optimize the space to present and promote your products and services.
Study the Floor Plan
Knowing the trade show’s floor plan is essential when selecting the best exhibit space and size for your brand. Examine the available room and its location. Then, reflect on which areas are likely to get the most traffic. Factor in the flow of foot traffic and opt for a space that’ll be easily visible and accessible to attendees.
Know Who You’re Up Against
The final step? Size up your competition. Literally.
Investigate the size of their exhibit and see where they’ll be located on the floor plan. If your competitors have staked out large spaces, it may be better to go for a larger booth. While not necessarily an accurate indicator, exhibits larger than yours may give attendees the impression of being of a higher caliber, and you shouldn’t take that chance.
On the other hand, if your competitors have smaller booths, a more prominent exhibit will help your brand stand out.
Partner with the Best Exhibit House
Deciding on the right exhibit size is crucial to the success of your trade show or conference presence. Rest assured, if you evaluate your goals, budget, display needs, floor plan, and competition and carefully select a space size according to your objectives, you will stand out from the crowd.
Need further guidance? Contact us for all your custom or rental exhibit needs. As a trailblazer among the industry’s Top 40 Exhibit Producers and over 35 years in the trade show business, we’ll help you see the big picture.
Discover our Services:
- Conceptualization and Design
- Fabrication and Staging
- Installation and Dismantle
- Shipping and Storage
- In-house Graphic Printing
- Pre-event, On-site, and Post-Event Management
- Audiovisual Equipment and Furniture Rental
Let’s work together, and we’ll help you confidently decide on the ideal exhibit size for your brand.
