Tips for Creating Effective Trade Show Activations

Posted on September 23, 2023

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.

So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.

Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

Posted on November 25, 2022

Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.

Tradeshow Numbers You Should Know

Posted on August 6, 2022

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

Your Booth Space Needs to Work For You. Here’s How it Actually Can.

Posted on April 4, 2022

Whew, the trade show industry hasn’t had it easy, and neither have you. At 2020 Exhibits, we’re helping you get back out there. And, as always, we’re considering the needs and budgets of our clients to deliver smart tools and fresh and creative ideas to drive rewarding, measurable business results.

The Ultimate Cheat Sheet on Houston for OTC2023

Posted on April 4, 2022

OTC 2022 will draw thousands of worldwide attendees. Serving as the hub where industry professionals make valuable contacts and gain technical knowledge, there is much to see and do while in Houston, Texas. If you’re planning your calendar for Houston and OTC 2022, check out these tips for immersing yourself in all that is Houston.

Be Inspired: Refreshing Trade Show Exhibit Design

Posted on March 22, 2022

How’s your 2022 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.

4 Steps to Take to Prep Your Trade Show Strategy for 2021

Posted on July 4, 2021

As we barrel towards the fourth and final quarter of 2021, now is the time to sharpen our planning and prep for the 2021 tradeshow season ahead. Whether you participate in one critically-important big show or many, here are few things to think about your trade show strategy as you gear up for your brand’s next big event. Ready? Set? Let’s Go!

Post-Covid Tradeshow Ideas

Posted on May 17, 2021

After 2020 brought things to a halt, in-person events are beginning to start again in places from Houston to Las Vegas and beyond. As this trend continues, exhibitors and exhibit providers alike need to find new ways to keep people safe and attract businesses. While safety is now a larger concern, that doesn’t mean fun activities aren’t around.

5 Tips for Promoting & Showcasing Your Virtual Event

Posted on August 31, 2020

You’ve taken every step to make it a success. You’ve laid the groundwork, lining up great speakers, full of inspiration, and impact. You are carefully considering every best and worst-case scenario, walking through the event with endless run-throughs, and practices, and checking off every box for the big day. Nervous? Yes, a little bit but so excited to kick things off. Your virtual event is going to be a great show!

6 (New) Normal Design Considerations for Distancing and Safety in Post-COVID 19 Tradeshow Exhibit Design

Posted on July 8, 2020

As the tradeshow industry considers the next steps towards its safe return, 2020 Exhibits is actively working to provide our clients with creative solutions to achieve their event marketing goals keeping in mind the needs for safety and practicality in our changing world. Without question, health and safety are the top priority. And as we work with clients through the design process, we are making very conscious and contentious decisions to tailor our design strategy and solutions to fit a project and offer opportunities to move forward with the best design and experience possible.