Insights Blog

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Here, we share expert insights, tips, and trends to help you plan and execute successful trade shows, conferences, and events. From designing custom booths to managing logistics, our articles cover a wide range of topics to help you stay up-to-date with the latest industry best practices. Whether you’re a seasoned professional or just starting out, our blog is a valuable resource for anyone looking to create engaging and memorable event experiences.

smooth-sailing

We’re halfway through 2018, barreling into the third quarter. As you look at your plan for the remainder of 2018 and into 1Q 2019, how’s it going? If you find yourself off track, there’s still time to adjust the sails and start this voyage anew. You can do it. Just keeps these four tips in mind as you refresh your tradeshow plan.

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post-exhibitorlive

Ah, summertime! As you make plans to wiggle your toes in the sand and dream about the fall show season, enjoy these exhibit designs. Take a moment to sit back, relax, and start scrolling for inspiration. We have rounded up a few favorites, to help move you in the right direction. Now, which way to the beach?

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tradeshow-engagement

Making an impression is the name of the game. Some call it the sticky impact. It’s no different in a tradeshow exhibit. You’re there to make a strong, powerful, impactful and memorable impression. And one of the fastest, most effective ways to do so is to think like a tradeshow attendee.

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2020 Exhibits Earns Two American Marketing Association Crystal Awards_2500x1700

The honors for 2020 Exhibits strategy, innovation and creativity continue with the recognition from the American Marketing Association Crystal Awards. 2020 Exhibits is honored to win Two AMA Crystal Awards for delivering best in class marketing, design, and communications.

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nfl-draft-2018

The NFL Draft is a celebration for fans. It is more than just a time where teams pick their future players (although that is a huge deal!), the NFL Draft Experience brings fans from across the country for immersive and engaging fan experiences. And for the first time, the NFL Draft is in Texas.

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kayaking

Sure, Outdoor Retailer is a great show and good for business, but let’s face it, you’re not spending an entire trip to Colorado working! Here are five spots to hit when it’s play time.

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exhibits-largeisland-40×50-53540-a

Whether you plan to exhibit in shows on the East Coast, the West Coast or anywhere across the globe, the question of to rent or to purchase your custom trade show display has likely surfaced. As you map out your tradeshow and event marketing plan, keep the following benefits of custom exhibit and display rentals in mind.

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vr

As an event and trade show marketer, you’re competing for attention. It’s often a very crowded marketplace, where brands are vying for the eyes, ears, engagement, and commitment of attendees. How do you amp up engagement? How do you make sure that your brand, product, and message take center stage and shine? Here are five tips to move you in the right direction.

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bma-peoples-choice-award

Imagine you are a newspaper reporter who’s on the tradeshow beat. With the heat of a vitally important deadline breathing down your neck, you stare at an empty screen. Tick toc, you’re already sweating and can’t seem to get your creative juices flowing. What to do? What to do? What to do?

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attract-tradeshow-attendees

Oh no, it can be one of an event manager’s worst fears... What if you plan to participate in a tradeshow and no one steps foot in your tradeshow exhibit?

Argh, just the thought, makes your heart race a bit, doesn’t it?

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