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Success in tradeshow and event marketing is often measured by the degree to which objectives were met. From volume of traffic - how many attendees visited your exhibit; to level of engagement - did you accomplish the goal you set forth; – to establishing a connection or setting that next appointment for more in-depth conversation.

Much like the ever-changing mobile landscape, digital display technology has evolved. No matter where you are, which way you turn — it seems to be all around us, in a wide range of forms and formats, from interactive displays in airports, shopping malls and athletic facilities, to scrolling messaging and signage, found across corporate lobbies, conference rooms, educational facilities and trade show environments.

As brand marketers and trade show managers, every day we are challenged to prove results. Although objectives may range from gathering qualified leads and increasing brand awareness to driving traffic and engagement, one primary focus remains: Make the Connection.

The time has come and you’re ready to make a change to your current tradeshow exhibit or, on an even larger scale, feel like it’s time to start fresh. Perhaps this is your first-ever tradeshow or maybe you’re a seasoned pro who is looking for an all-together new look and feel for your brand or, perhaps, even a new exhibit house relationship.

Located just a short distance from Houston’s Reliant Center, home to OTC, 2020 Exhibits’ seasoned team of exhibit and event experts can develop and deliver a successful event experience. 2020 Exhibits creates and designs custom environment exhibit rentals, including double deck exhibits and table that make our clients stand out in every tradeshow.

Business today is conducted at the speed of light. People want what they want when they want it. Plain and simple: If you’re like 95% of companies that exhibit solely to get new leads and build awareness, now is the time to decide upon and implement a better way to go after those leads and leverage their full potential. Quality, qualified leads are the lifeblood of any successful exhibiting experience and program. And with Center of Exhibit Industry (CEIR) reports suggesting that more than 90% of brands measure tradeshow success by sales growth and, almost equally important, 81% of firms measure success by the number of qualified leads received, quality Lead Capture and Measurement should tops on your Trade Show strategy and game plan.

Seven focused and dedicated high school seniors from The Kinkaid School, a college preparatory school in Houston, joined 2020 Exhibits for a Career Development internship program.