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In the dynamic, ever-changing oil and gas landscape, new products and technologies are designed, produced and delivered every day. From Drilling through Production, industry leading M-I SWACO equips their customers with the systems and technologies that enable them to meet their needs at every stage of the drilling process through ensuring efficient and profitable production.

Your brand is rock solid. You know the challenges facing your clients and prospects. You know, deep down, you’re the best solution. So how do you engage with and capture the attention of your target audience? Show & Tell. We’ve rounded up some striking and engaging environments, to help inspire you.

Success in tradeshow and event marketing is often measured by the degree to which objectives were met. From volume of traffic - how many attendees visited your exhibit; to level of engagement - did you accomplish the goal you set forth; – to establishing a connection or setting that next appointment for more in-depth conversation.

Much like the ever-changing mobile landscape, digital display technology has evolved. No matter where you are, which way you turn — it seems to be all around us, in a wide range of forms and formats, from interactive displays in airports, shopping malls and athletic facilities, to scrolling messaging and signage, found across corporate lobbies, conference rooms, educational facilities and trade show environments.

As brand marketers and trade show managers, every day we are challenged to prove results. Although objectives may range from gathering qualified leads and increasing brand awareness to driving traffic and engagement, one primary focus remains: Make the Connection.

The time has come and you’re ready to make a change to your current tradeshow exhibit or, on an even larger scale, feel like it’s time to start fresh. Perhaps this is your first-ever tradeshow or maybe you’re a seasoned pro who is looking for an all-together new look and feel for your brand or, perhaps, even a new exhibit house relationship.