Take The Lead

Take The Lead

It almost goes without saying, event marketers and managers know the truism that preparing for a tradeshow requires focus and commitment. For most B2B sales, marketing and tradeshow managers, time is spent on the creative side of things – designing the trade show exhibiting, honing the theme and overall campaign strategy and building brand interest and engagement.

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A Deep Dive

A Deep Dive

As a leading provider of custom-designed and manufactured subsea power cables, umbilical systems and reeler packages, JDR wanted to stand out in a sea of exhibits creating a strong, solid impression.

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Digital Sales Tools Drives Results

Digital Sales Tools Drives Results

In the dynamic, ever-changing oil and gas landscape, new products and technologies are designed, produced and delivered every day. From Drilling through Production, industry leading M-I SWACO equips their customers with the systems and technologies that enable them to meet their needs at every stage of the drilling process through ensuring efficient and profitable production.

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Engage And Inspire: Bold A/V Drives Engagement

Engage And Inspire: Bold A/V Drives Engagement

Your brand is rock solid. You know the challenges facing your clients and prospects. You know, deep down, you’re the best solution. So how do you engage with and capture the attention of your target audience? Show & Tell. We’ve rounded up some striking and engaging environments, to help inspire you.

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Seeing is Believing

Seeing is Believing

Success in tradeshow and event marketing is often measured by the degree to which objectives were met. From volume of traffic – how many attendees visited your exhibit; to level of engagement – did you accomplish the goal you set forth; – to establishing a connection or setting that next appointment for more in-depth conversation.

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Making Connections in a Digitally Driven World

Making Connections in a Digitally Driven World

Much like the ever-changing mobile landscape, digital display technology has evolved. No matter where you are, which way you turn — it seems to be all around us, in a wide range of forms and formats, from interactive displays in airports, shopping malls and athletic facilities, to scrolling messaging and signage, found across corporate lobbies, conference rooms, educational facilities and trade show environments.

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Improve Your Tradeshow Strategy With 4 Simple Steps

Improve Your Tradeshow Strategy With 4 Simple Steps

As brand marketers and trade show managers, every day we are challenged to prove results. Although objectives may range from gathering qualified leads and increasing brand awareness to driving traffic and engagement, one primary focus remains: Make the Connection.

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7 Important Points to Include When Drafting Your Tradeshow RFP

7 Important Points to Include When Drafting Your Tradeshow RFP

The time has come and you’re ready to make a change to your current tradeshow exhibit or, on an even larger scale, feel like it’s time to start fresh. Perhaps this is your first-ever tradeshow or maybe you’re a seasoned pro who is looking for an all-together new look and feel for your brand or, perhaps, even a new exhibit house relationship.

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Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Business today is conducted at the speed of light. People want what they want when they want it. Plain and simple: If you’re like 95% of companies that exhibit solely to get new leads and build awareness, now is the time to decide upon and implement a better way to go after those leads and leverage their full potential. Quality, qualified leads are the lifeblood of any successful exhibiting experience and program. And with Center of Exhibit Industry (CEIR) reports suggesting that more than 90% of brands measure tradeshow success by sales growth and, almost equally important, 81% of firms measure success by the number of qualified leads received, quality Lead Capture and Measurement should tops on your Trade Show strategy and game plan.

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