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Exhibitor Media Group, the award-winning monthly magazine featuring best practices in trade show marketing, and Find It – Marketplace, recently announced 2020 Exhibits as one of its 2018 Find It – Top 40, which honors the industry’s top exhibit producers.
“We’re honored to be named among the industry’s leading exhibit producers, said Bob Babine, president of 2020 Exhibits. “With eight full-service offices nationwide and worldwide reach, our team consistently strives to bring the most compelling creative, brand building, and exhibit production experiences to the marketplace on behalf of our esteemed clients. Offering true value and proven results, we are proud to be consistently recognized for these efforts.”
More than 100 exhibit houses with offices in the United States and Canada applied and were subjected to an exhaustive evaluation process including more than 50 individual criteria, all weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when vetting and selecting potential partners. The evaluation process also included a survey of current clients and a review of entrants’ past projects, selling points, and innovations, conducted by corporate exhibit managers.
“The Find It – Top 40 represents the most exclusive list of U.S. and Canadian exhibit providers in the industry and serves as the Good Housekeeping Seal of Approval when it comes to the companies behind many of the most successful trade show stands in the world,” said Randy Acker, president and chief operating officer of Exhibitor Media Group.
“The competition for a spot on the 2018 Find It – Top 40 list was extremely competitive. After evaluating dozens of criteria and totaling the scores, less than a single point separated several firms from making the cut,” said Travis Stanton, editor of EXHIBITOR magazine. “That’s a testament to not only how well this industry is served, but also the significance of this accomplishment for the 40 companies who qualified.”
When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers. So! You want your brand to stand out, right? Then it’s essential to offer a standout experience. Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.
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