Recognizing the best of the best in quality creative and strategic business-to-business communications, Houston’s Business Marketing Association (BMA) honored 2020 Exhibits for B2B marketing excellence at their 26th BMA Lantern Awards Ceremony.
Joining Houston’s creative leaders, 2020 Exhibits celebrated at the Lantern Awards ceremony, winning five awards including two of the top honors, as Lantern Award winners.
2020 Exhibits earned a Lantern Award in the Video, Business to Business category for their dynamic and compelling HUB International video, entitled Your Trusted Advisor for Employee Benefits. As a global leader and the world’s 10th largest provider of Risk Management Services, HUB International had never exhibited or participated in a tradeshow. HUB challenged 2020 Exhibits to create a compelling visual presentation, reinforcing their capabilities and passionate level of service and commitment in an innovative, memorable way thereby improving recognition and capturing the attention of qualified prospects. In the Dimensional Direct Mailer category, 2020 Exhibits earned a Lantern Award for the creative design and execution of a personalized, custom invitation package and pre-show sales kit, which delivered a strong impression, showcasing the features and benefits of Alert’s customer service automation solution. With 19% of those who received packages indicating they were not previously familiar with the Alert Technologies brand but elected to stop by Alert’s NRF exhibit, the personalized invite more than delivered.
2020 Exhibits also earned Medallion of Excellence recognition in the Fixed Installation category for the Weir Oil & Gas Innovative Showroom and Corporate Lobby as well in the Themed Special Event category and the Small Tradeshow Exhibit category for 2020 Exhibits Celebrates the Super Bowl in Style and BMC @ VM World: Get Super-fied, respectively.