WHAT TO DO IN HOUSTON WHILE VISITING
FOR CONFERENCES, TRADE SHOWS, AND EVENTS

WHAT TO DO IN HOUSTON WHILE VISITING FOR CONFERENCES, TRADE SHOWS, AND EVENTS

Planning a trip to Houston for a conference, trade show, or event? Whether you’re a first-time visitor or a seasoned traveler, Houston has no shortage of things to explore during your downtime. As the largest city in Texas, Houston is known for its vibrant culture, diverse cuisine, and exciting attractions, making it the perfect place to mix business with leisure.
From museums and parks to world-class dining and nightlife, here’s a curated list of top things to do while you’re in town for your event.
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2020 EXHIBITS WINS BIG AT FIRST-ANNUAL ExSys AWARDS

2020 EXHIBITS WINS BIG AT FIRST-ANNUAL ExSys AWARDS

2020 Exhibits proudly stood out among the industry’s best at the first-annual ExSys Awards in Chicago. Hosted by Exhibit City News, the event was held at Moss’s headquarters, where some of the best in the industry were gathered. The Experiential Design Authority is an international organization that recognizes outstanding work in exhibits, events, expos, and immersive experiences. The ExSys Awards, in particular, honor adaptability, innovation, execution, and excellence in system-based design.
2020 Exhibits was recognized for its bold creativity, strategic thinking, and ability to deliver high-impact brand experiences worldwide, garnering four major awards across multiple categories.
These awards are a testament to our visionary approach and the trust and collaboration of our clients, who continually raise the bar for what’s possible in live events and exhibitions. Continue reading  

September 2023

Tips for Creating Effective Trade Show Activations

Tips for Creating Effective Trade Show Activations

When our teams brainstorm how to generate the biggest buzz on the trade show floor, activations are an excellent choice. That said, the activation’s gotta bring sizzle, not fizzle. It needs to capture the crowd’s interest, draw them in, and make them stay awhile. Only then will it have a great shot at helping you win over potential customers.

So! You want your brand to stand out, right? Then it’s essential to offer a standout experience.

Activations connect with people on different levels. Intellectually, yes, but perhaps even more importantly, great experiences engage the senses. The likely takeaway is that visitors to your booth come away with a memorable interaction.

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2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

2020 Exhibits Wins PMA for Best Conceptual Design Exhibit for Kobelco Construction Machinery USA

Exhibitor Magazine’s 2022 Portable Modular Awards offered a new category for exceptional efforts. Best Conceptual Design for any portable/modular stand design that has never been constructed and or realized. Our award-winning 2020 Exhibits created this Show-stopping western theme trade show exhibit for an RFP with KOBELCO Construction Machinery USA @ ConExpo/AGG 2020.

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August 2022

Tradeshow Numbers You Should Know

Tradeshow Numbers You Should Know

In this glorious age of all things digital, some might say that face-to-face and real live events are on their way to becoming a thing of the past. In fact, the opposite may be true. In our rush to digital, paper-free and opaque interactions, the most often cited missing component is said to be true connection. People crave connection.

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Post-Covid Tradeshow Ideas

Post-Covid Tradeshow Ideas

After 2020 brought things to a halt, in-person events are beginning to start again in places from Houston to Las Vegas and beyond. As this trend continues, exhibitors and exhibit providers alike need to find new ways to keep people safe and attract businesses. While safety is now a larger concern, that doesn’t mean fun activities aren’t around.

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5 Tips for Promoting & Showcasing Your Virtual Event

5 Tips for Promoting & Showcasing Your Virtual Event

You’ve taken every step to make it a success. You’ve laid the groundwork, lining up great speakers, full of inspiration, and impact. You are carefully considering every best and worst-case scenario, walking through the event with endless run-throughs, and practices, and checking off every box for the big day. Nervous? Yes, a little bit but so excited to kick things off. Your virtual event is going to be a great show!

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6 (New) Normal Design Considerations for Distancing and Safety in Post-COVID 19 Tradeshow Exhibit Design

6 (New) Normal Design Considerations for Distancing and Safety in Post-COVID 19 Tradeshow Exhibit Design

As the tradeshow industry considers the next steps towards its safe return, 2020 Exhibits is actively working to provide our clients with creative solutions to achieve their event marketing goals keeping in mind the needs for safety and practicality in our changing world. Without question, health and safety are the top priority. And as we work with clients through the design process, we are making very conscious and contentious decisions to tailor our design strategy and solutions to fit a project and offer opportunities to move forward with the best design and experience possible.

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COVID-19 Office Safety

COVID-19 Office Safety

The anxiety people feel surrounding COVID-19 pandemic runs deep, bringing its own set of individual and collective challenges, at home and in the workplace. From entirely altering how we live, learn, and play to finding new ways of thinking and requirements for safe and healthy work environments, it’s a whole new world out there.

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Virtual Trade Shows and Engagement: Reimagining B2B

Your show has been postponed Or, worse yet, the dreaded canceled. Or perhaps you were preparing to run an event, a big product launch or tradeshow experience on behalf of your brand or non-profit, but had to make made the painstakingly tricky decision to cancel this face-to-face event or experience.

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Exhibitor Magazine Features NOV OTC Exhibit Experience Designed by 2020 Exhibits

Exhibitor Magazine Features NOV OTC Exhibit Experience Designed by 2020 Exhibits

It is always such an honor and bright spot when a feature article about one of 2020 Exhibits projects is seen live online and the magazine lands on our desks! Such is the case for this recent Exhibitor Magazine feature article that celebrates one of our all-time favorite experiences: NOV at the Offshore Technology Conference. “Inviting refuge,” “quieter self-paced experience,” and “tranquil VIP lounge” are just a few of the highlights noted in this two-page spread. There is so much to see, do, and experience in NOV’s thoughtful, engaging, and deliberate OTC exhibit.

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Fresh Environmental Graphics & Signage

Fresh Environmental Graphics & Signage

Make your brand impressive everywhere and come alive with light, bright, and refreshing custom corporate interiors and environments. Take a moment to enjoy these beautiful architectural and environmental projects.

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Make an Impact with Eye Catching Signage

Make an Impact with Eye Catching Signage

Capturing attention is no easy task. It is a busy and chaotic world out there, with businesses and brands working hard to attract clients, customers, and the all-important attention. Do you wish someone would simply give you a sign?

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First Impressions Matter: Branded Environments

First Impressions Matter: Branded Environments

Visual identity. Brand presence. Any way you slice it, first impressions matter. Nowhere is this more true than in the branding of an environment. A strong identity does more than command attention – it is a calling card, sending a message about your brand’s mission, vision, and values.

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5 Tips for a Successful Showing at OTC2022

5 Tips for a Successful Showing at OTC2022

Showcasing leading-edge technology for the offshore, drilling, exploration, production and environmental protection, Offshore Technology Conference is the world’s foremost event for companies looking to make their mark in the offshore energy industry.

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Expand Your Brand’s Vision at RSNA 2020 With Holograms

Expand Your Brand’s Vision at RSNA 2020 With  Holograms

As the premier annual event in the radiology field, RSNA represents a big opportunity. It’s a flurry of activity packed into a single week. With a large, diverse audience and the chance for exposure to 25,000 professionals from 115 countries, it’s wise to start thinking about your trade show and marketing plan. And as you think about it, consider holograms.

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Plan Your Trip to Houston and the Offshore Technology Conference

Plan Your Trip to Houston and the Offshore Technology Conference

There’s no denying it, the Offshore Technology Conference is the largest event in the world for the oil and gas industry. It’s right around the corner, so if you are one of the thousands who will be heading to OTC2021, here are a few tips to keep in mind as you plan your agenda and pack your bags. While everything may be bigger in Texas, with a solid plan and some advance work, your luggage shouldn’t be.

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6 Ways to Maximize your RSNA Tradeshow Experience

6 Ways to Maximize your RSNA Tradeshow Experience

RSNA is the premier annual event in the radiology field. Celebrating its 105th Scientific Assembly and Annual Meeting, RSNA is a flurry of activity packed into a single week. Thousands of scientific papers are presented, 444 educational courses are attended, and 659 exhibitors present the latest in imaging technology. With so much activity, garnering the attention of busy attendees can pose a real challenge. As an exhibitor, gathering an audience is a top priority.

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Exhibitions Add Up to Success

Exhibitions Add Up to Success

Wow. Wow. Wow. Some information just makes you want to stand up, cheer, and dance a little. While Shakira (and her song lyrics) might tell us ‘Hips Don’t Lie’ we are happy to up the ante and report that, in the exhibitions industry, Numbers Don’t Lie.

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Way to Grow: 6 Ways to Attract Tradeshow Attendees

Way to Grow: 6 Ways to Attract Tradeshow Attendees

It’s Showtime! You’ve done the work. Your tradeshow exhibit looks spectacular. Your booth staff is trained and ready to shine! You’ve made a list, you’ve checked it more than twice. It’s show time and you are ready to go. But, what if, gulp?!?! What if you end up standing along, and no one steps into your booth?

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Come Fly With Me: 7 Reasons to Attend NBAA 2019

Come Fly With Me:  7 Reasons to Attend NBAA 2019

Tradeshows are investments. As with any investment, it makes no sense to proceed without the potential to see some returns. The cost associated with attending or exhibiting is easy to calculate. The returns are not necessarily as black and white. Some returns are recognized immediately as deals are made on the showroom floor every day at NBAA.

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Be Inspired: Refreshing Trade Show Exhibit Design

Be Inspired: Refreshing Trade Show Exhibit Design

Ah, finally, October and the final quarter of 2018! How’s your 2019 tradeshow planning coming along? Is your tradeshow presence in need of a refresh? If you’re like many event and tradeshow marketers, you probably spend a whole lot of time traveling and diligently taking care of business.

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Brand Experience by Design: Adventure and then some

Brand Experience by Design:  Adventure and then some

The key to live events, event marketing, experiential marketing, activations, face-to-face marketing and the like is really quite simple: create a remarkable and memorable brand experience. In an age of endless technology, people crave face-to-face connection.

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Smooth Sailing: 4 Simple Tips to Refresh Your Tradeshow Planning

Smooth Sailing:  4 Simple Tips to Refresh Your Tradeshow Planning

We’re halfway through 2018, barreling into the third quarter. As you look at your plan for the remainder of 2018 and into 1Q 2019, how’s it going? If you find yourself off track, there’s still time to adjust the sails and start this voyage anew. You can do it. Just keeps these four tips in mind as you refresh your tradeshow plan.

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Scrolling Through Inspiring Exhibit Designs

Scrolling Through Inspiring Exhibit Designs

Ah, summertime! As you make plans to wiggle your toes in the sand and dream about the fall show season, enjoy these exhibit designs. Take a moment to sit back, relax, and start scrolling for inspiration. We have rounded up a few favorites, to help move you in the right direction. Now, which way to the beach?

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4 Easy Ways to Add More Engagement to Your Awesome Tradeshow

4 Easy Ways to Add More Engagement to Your Awesome Tradeshow

Making an impression is the name of the game. Some call it the sticky impact. It’s no different in a tradeshow exhibit. You’re there to make a strong, powerful, impactful and memorable impression. And one of the fastest, most effective ways to do so is to think like a tradeshow attendee.

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Game On! The NFL Draft Experience & 2020 Exhibits

Game On! The NFL Draft Experience & 2020 Exhibits

The NFL Draft is a celebration for fans. It is more than just a time where teams pick their future players (although that is a huge deal!), the NFL Draft Experience brings fans from across the country for immersive and engaging fan experiences. And for the first time, the NFL Draft is in Texas.

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5 Tips to Make Your Exhibit Shine

5 Tips to Make Your Exhibit Shine

As an event and trade show marketer, you’re competing for attention. It’s often a very crowded marketplace, where brands are vying for the eyes, ears, engagement, and commitment of attendees. How do you amp up engagement? How do you make sure that your brand, product, and message take center stage and shine? Here are five tips to move you in the right direction.

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How to Go Big Style in a Small(er) Exhibit Footprint

How to Go Big Style in a Small(er) Exhibit Footprint

After walking the floor of your industry’s largest show, you decide that it’s time to go for it: next year, you’re going to go big and be an exhibitor. You pause for a latte, take a seat, crank up your laptop and hop on the event’s website, ready to sign up and get started.

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Front and Center – Monument Signs Draw Attention

Front and Center – Monument Signs Draw Attention

What’s “front and center” matters. In building construction, whether it be it commercial or multi-family residential, there is typically a sign out front. While an ordinary sign will merely identify a building, a monument sign serves as a welcoming beacon, an invitation, offering easy identification as a brand ambassador.

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Exhibit Design Trends: The Picture of Inspiration

Exhibit Design Trends:  The Picture of Inspiration

Check out the latest exhibit design trends, as shared by our award-winning Design Team. Here you will see up-to-date trends and ideas, never lacking style or substance. Take a spin around, to discover new ideas and ways to capture attention and dominate on the show floor.

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Why Does Trade Show Booth Design Matter?

Why Does Trade Show Booth Design Matter?

Charles Eames said it best, “Design is a method of action.” Moreover, when you want to capture attention and drive people to action, design matters. Your trade show booth needs to capture attention from attendees, whether it is the biggest booth on the show floor or smaller in size.

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Five Can’t-Miss Attractions in Greenville, South Carolina

Five Can’t-Miss Attractions in Greenville, South Carolina

As one of the Southeast’s premier destinations for a range of diverse industries, Greenville, South Carolina is home to Fortune 500 companies, manufacturing facilities, warehousing/distribution operations, and more. The peaceful outdoors, combined with the fast pace of the city makes it the ideal spot for growing businesses. Greenville has the perfect combination of businesses, culture, and, from our point of view, 5 can’t-miss attractions:

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Give Your Tradeshow Attendees What they want

Give Your Tradeshow Attendees What they want

As year-end draws near, event marketers and managers are meeting to develop, fine tune and hone their plans and budgets. At the heart of this process is one key component, facing marketers worldwide: VALUE. Markets must perpetually prove value, to those with greater spending and decision authority.

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Be it Resolved: Trade Show Resolutions

Be it Resolved:  Trade Show Resolutions

In a little less than four weeks we will welcome the start of the bright and shiny New Year. Hello, 2018! Champagne corks will pop, and confetti will run down from the skies, with the excitement of a clean slate and promise of resolutions made and resolutions filled. Likely you recognize the banter, either by the water cooler or in the recesses of your mind: This year, this will be the year. That’s right 2018 is the year we will rise early, work late, track and measure goals, cross them off the list and move the needle, up.

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November 2017

7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

7 Things Event and Tradeshow Marketers Should Consider Before Embarking on the RFP Process

More and more event managers are taking on the role of selecting their trade show and exhibit house partner — but they may not know where to begin. Carefully considering the needs and objectives of your tradeshow and event marketing program is a critical first step to finding the right fit. If you find yourself in this boat, keep these seven critical issues in mind for smooth sailing.

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12 Steps to Engaging Content at CES

12 Steps to Engaging Content at CES

CES is a glimpse into the future. It’s a showcase of how we will work, play, travel, and communicate in the not-so-distant future. Awe-inspiring new gizmos and gadgets are the stars of the show and CES is the stage where many new products jump out of obscurity and into our daily lives.

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Touchdown! Super Bowl LI & 2020 Exhibits

Touchdown! Super Bowl LI & 2020 Exhibits

The Super Bowl happens but a once a year. For the City of Houston, the opportunity to host the world’s largest sporting event was a second in a lifetime event. As a modern and dynamic city renowned for its hospitality, Houston would set the perfect stage for this record-breaking, unforgettable Super Bowl LI.

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Tips For Navigating A Better RFP Process

Tips For Navigating A Better RFP Process

R-F-P. Funny how three tiny little letters can make even make the savviest and toughest of trade show and event marketers shake in their shoes. Whether you’re new to the business or a seasoned pro, just the thought of embarking across the vast RFP sea can take the wind out of your sails.

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The Ultimate Cheat Sheet on CES

The Ultimate Cheat Sheet on CES

Don’t fret. You’re not alone. CES is the Superbowl of consumer tech and everybody’s anxieties run high with so much on the line. To help you stay focused, the experts at 2020 Exhibits have put together a 12-step cheat sheet to dominate at CES.

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Tips for First Time NAPE Exhibitors

Tips for First Time NAPE Exhibitors

The North American Prospect Expo, usually referred to simply as NAPE, is all about getting deals done. The tagline for NAPE reads candidly, “Where Deals Happen”. This is a show where you come ready to close and make those critical connections to grow your business.

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How to Have a Super Productive NBAA Tradeshow Experience: 12 Helpful Tips

How to Have a Super Productive NBAA Tradeshow Experience: 12 Helpful Tips

The numbers at NBAA speak for themselves. With 27,000 industry professionals, 1,100 exhibitors and over 50 education sessions, the world’s largest business aviation event presents opportunity in every direction. It can be a little overwhelming. With such a critical show, it’s important to stay focused and have the right strategy in play in order to get the most production out of the event.

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Five Ways to Connect with Current NAPE Attendees

Five Ways to Connect with Current NAPE Attendees

In the upstream oil and gas business, establishing a presence at NAPE is a necessity. NAPE is the marquee expo in the industry and stands above all else in terms of size and prestige. The numbers are staggering. In 2015 alone, it is estimated that over a million introductions were made at NAPE events. Since 1993, attendance is up 3,400%!

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From Rendering to Reality, Imagine That

From Rendering to Reality, Imagine That

We know that corporate interiors and environments are more than simply a place to transact business—they are an experience that is designed to support an organization’s unique culture and needs. From rendering to reality, 2020 Exhibits is proud to be a part of some extraordinary transformations.

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Take The Lead

Take The Lead

It almost goes without saying, event marketers and managers know the truism that preparing for a tradeshow requires focus and commitment. For most B2B sales, marketing and tradeshow managers, time is spent on the creative side of things – designing the trade show exhibiting, honing the theme and overall campaign strategy and building brand interest and engagement.

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A Deep Dive

A Deep Dive

As a leading provider of custom-designed and manufactured subsea power cables, umbilical systems and reeler packages, JDR wanted to stand out in a sea of exhibits creating a strong, solid impression.

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Digital Sales Tools Drives Results

Digital Sales Tools Drives Results

In the dynamic, ever-changing oil and gas landscape, new products and technologies are designed, produced and delivered every day. From Drilling through Production, industry leading M-I SWACO equips their customers with the systems and technologies that enable them to meet their needs at every stage of the drilling process through ensuring efficient and profitable production.

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Engage And Inspire: Bold A/V Drives Engagement

Engage And Inspire: Bold A/V Drives Engagement

Your brand is rock solid. You know the challenges facing your clients and prospects. You know, deep down, you’re the best solution. So how do you engage with and capture the attention of your target audience? Show & Tell. We’ve rounded up some striking and engaging environments, to help inspire you.

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Seeing is Believing

Seeing is Believing

Success in tradeshow and event marketing is often measured by the degree to which objectives were met. From volume of traffic – how many attendees visited your exhibit; to level of engagement – did you accomplish the goal you set forth; – to establishing a connection or setting that next appointment for more in-depth conversation.

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Making Connections in a Digitally Driven World

Making Connections in a Digitally Driven World

Much like the ever-changing mobile landscape, digital display technology has evolved. No matter where you are, which way you turn — it seems to be all around us, in a wide range of forms and formats, from interactive displays in airports, shopping malls and athletic facilities, to scrolling messaging and signage, found across corporate lobbies, conference rooms, educational facilities and trade show environments.

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Improve Your Tradeshow Strategy With 4 Simple Steps

Improve Your Tradeshow Strategy With 4 Simple Steps

As brand marketers and trade show managers, every day we are challenged to prove results. Although objectives may range from gathering qualified leads and increasing brand awareness to driving traffic and engagement, one primary focus remains: Make the Connection.

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7 Important Points to Include When Drafting Your Tradeshow RFP

7 Important Points to Include When Drafting Your Tradeshow RFP

The time has come and you’re ready to make a change to your current tradeshow exhibit or, on an even larger scale, feel like it’s time to start fresh. Perhaps this is your first-ever tradeshow or maybe you’re a seasoned pro who is looking for an all-together new look and feel for your brand or, perhaps, even a new exhibit house relationship.

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Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Tips to Drive Tradeshow ROI with Real-Time, Sales-Ready Lead Capture Data

Business today is conducted at the speed of light. People want what they want when they want it. Plain and simple: If you’re like 95% of companies that exhibit solely to get new leads and build awareness, now is the time to decide upon and implement a better way to go after those leads and leverage their full potential. Quality, qualified leads are the lifeblood of any successful exhibiting experience and program. And with Center of Exhibit Industry (CEIR) reports suggesting that more than 90% of brands measure tradeshow success by sales growth and, almost equally important, 81% of firms measure success by the number of qualified leads received, quality Lead Capture and Measurement should tops on your Trade Show strategy and game plan.

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Recognizing Excellence

Recognizing Excellence

Recognizing the best of the best in quality creative and strategic business-to-business communications, Houston’s Business Marketing Association (BMA) honored 2020 Exhibits for B2B marketing excellence at their 26th BMA Lantern Awards Ceremony.

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Are You Now An Event Team Of One? Let Us Help!

Are You Now An Event Team Of One? Let Us Help!

What a year! Your sales leaders just blew the doors off last year’s numbers. They’ve worked hard and now are ready to celebrate big at the firm’s annual recognition event. That’s right, it’s Show Time! Is your Internal Events team ready to pump up the volume with a jaw-dropping incentive and awards program? Opportunity knocks – it’s time to deliver a big event, where your sales leaders can bask in the glory of a job well done!

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Build Your Brand at OTC: On with the Really Big Show!

Build Your Brand at OTC:  On with the Really Big Show!

Celebrating record attendance with 104,800 of attendees from around the world traveling to balmy Houston for the 2013 Offshore Technology Conference (OTC2013), this year’s event featured more panels, more technical coverage and more impressive tradeshow exhibits than ever before. In hard numbers, attendance reached a 30-year high of 104,800, the second highest in the show’s history and up 17% from OTC2012.

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It’s Easy To Take the Lead

It’s Easy To Take the Lead

You’ve made a big investment and now the corner office is looking for results. Great show, can you prove that it was worth your time, trouble and spend? Did you reach the right people? To say that a lot rests on the shoulders of exhibit and event marketers is an understatement. For most, the tradeshow and event strategy is built upon managing and reaching key objectives. That’s right, the road to success is most often paved with lead to conversion.

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2020 Exhibits is Named to Event Marketer Fab 50 List

2020 Exhibits is Named to Event Marketer Fab 50 List

Recognized industry publication and standard bearer Event Marketer magazine decided it was high time to step back and take a hard look at the industry’s exhibit and design fabrication companies and name the best in the business. We are pleased to share that 2020 Exhibits is named among this leading group, called The FAB 50.

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