AUTODESK Exhibit at IMTS 2022
INDUSTRY: TradeShow/Technology/Software/Manufacturing
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At 2020 Exhibits, we prepared to help Autodesk double down on trade show dominance. More than 1,272 exhibitors from the manufacturing industry would be displaying products and productivity solutions at Autodesk IMTS 2022, the preeminent manufacturing trade show in the Western Hemisphere. Typically, Autodesk goes all out with one large exhibit that stands above all the others. However, given Autodesk at IMTS 2022 would be staged at Chicago’s mammoth McCormick Place, a facility covering 1.3 million net square feet of show space, Autodesk tasked us with customizing two epic exhibits, each to be located in a separate area of the show.
Another challenge involved having a direct competitor’s booth situated right next to one of our client’s. Additionally no hanging signs were permitted near the Autodesk booths, either. Most pointedly, emerging technology keeps the IMTS experience fresh and exciting from year to year. So, teams across 2020 Exhibits set outto outfit two giant, masterpiece exhibits with must-see technology.
SOLUTION
Impressive in sheer size, scope, and sensory experiences, the larger, 40-by-50-foot exhibit figured prominently in the “Controls & CAD/CAM” section of the east building on level three. Visitors were drawn to this custom-configured, intriguing exhibit. The clean, modern space included two large LED walls constructed inside the massive SEG fabric-printed rectangular structure with big bold graphics. Bench seating was situated in front of the larger LED wall where, in addition to special presentations, looping videos educated the audience about Autodesk’s Fusion 360 software.
The smaller LED wall played videos showcasing our client’s Fusion 360 software continuously. Additionally, we positioned six three-sided interactive kiosks-where visitors viewed videos to learn more about the auto and mechanical parts created with Fusion 360 design tools from Autodesk software.
Since the show stipulated that were not permitted to use hanging signs. We implemented gorgeous, giant, eye-catching signs featuring clean, bold, and relevant graphics. Our ingenious 2020 Exhibits’ designers and fabricators strategically made our 3D signs one on top of the other, optimizing support, safety, and visibility of the Autodesk message from every angle. We constructed each kiosk to minimize its footprint, allowing for maximum open floor space for attendees to move, talk, observe, and interact with on-site Autodesk reps.
As for the expansive, 140-by-80-inch LED wall, teams across 2020 Exhibits utilized precision design, construction, and installation to ensure the screen did not occupy a single unnecessary square inch of floor space, while remaining a powerful focal point in the larger booth. Though not as large, our second rental exhibit for Autodesk floored our client and booth visitors equally. This 20-by-50-foot booth was called “Autodesk Education.”
Intelligently designed and efficiently spaced DIY learning stations offered each visitor hands-on, interactive experiences. People were allowed and encouraged to give Autodesk’s Fusion 360 software a test drive themselves to learn more about the software’s capabilities. Additionally, an 80-inch LED screen continuously showed compelling videos to enlighten viewers about the product’s tools and benefits.
Our customized rental exhibits are not prefabricated cookie-cutter offerings. You can choose technology from one set of inventories and hanging signs from another. All are built in-house in accordance with your brand guidelines. Through strategic planning and precision configuration of every component within the smaller, 20-by-50-foot exhibit, 2020 Exhibits created a hotspot of activity for IMTS 2022 attendees.
Working collaboratively with Autodesk, we achieved this by providing dynamic video presentations and incorporating multiple hands-on interactive stations. The latter experiential exercise enabled booth visitors to walk-away with a tactile, engaging, and visceral experience from our client’s software.
2020 Exhibits is a leading global, award-winning creator of stellar exhibits, events, and environments. Our incredible clients also deserve the accolades. Autodesk is a masterful company whose peerless products pave the way for amazing progress in everything from architecture and engineering to product design manufacturing, and media. To reiterate our goal we ensured both exhibits proved as dynamic, innovative, and outstanding as Autodesk itself. We’re proud and pleased to say that we helped our client achieve huge success at IMTS 2022.