Zesty Paws

Challenge

Exhibiting at their very first tradeshow, the Zesty Paw brand had bold and clear objectives for the Global Pet Expo. Some might even say the very best things often come in small packages. When you think about it, who isn’t enthralled with new found packaged surprise like diamonds or a new pet, like a puppy or kitten? As one of the industry’s largest platforms for big brands and business to showcase and compete on this global stage, the Global Pet Expo is the place to see and be seen. For Zenwise, objectives include a space that is fun and inviting with an intentional and impossible to miss theme. The brand must be memorable and capture attention with its rebrand color palate, all from a small space that is versatile and impossible to forget. Global Pet Expo convenes with the thought leaders who are innovating healthcare conventions and exhibitions, a sold-out attendance of more than 1,100, with 3,604 booths and more than 3,000 new product launches vying for their time and attention. This is a very selective audience, where engagement is the name of the game.

Solution

An inspiring design from the start, this exhibit environment is light-hearted and fun with plenty of room to include products and expand the imagination! The creative design offers almost endless flexibility with plans for the structure to downsize by up to 50% for Zesty Paw's next show, depending on the needs and objectives. A custom-build grid system anchors the space, giving the team ample flexibility to create a unique and customizable space. A friendly variety of cut-out props, including trees, clouds, a dog and cat can be interchangeably set up in the exhibit. Product shelving is also flexible and interchangeable with the dimensional elements, giving Zesty Paws the utmost in creativity and flexibility.