Too early? Too soon? Never!
Even though its mud season and the snow is melting on the mountains, OUTDOOR + SNOW SHOW will be here before you know it! With warmer temps and sunny skies on the horizon it may be hard to think about down coats, snow boards, and poles, OUTDOOR + SNOW SHOW As you gear up and scratch off key deliverables for this January 29 – 31, 2020 show in Denver, there is still time to get in front of your show strategy – especially if creating video content is a part of that game plan. Quality film production does not happen overnight. Original video is one of the most effective ways to increase your brand visibility and should be a part of your strategy for Winter Market.
1. It Creates a Buzz
A well-made video can generate excitement about your product. Showing innovation, particularly technical innovation is difficult even with a sample product in your hand. Having a professional video made by the experts at 2020 Exhibits will deliver the impact and context your product needs to get people talking.
2. It’s Not Required. But it’s Required.
Don’t think of it as “everybody else is doing it” as the reason to go the video route. Think more “why is everybody doing it?” Having a video display has become standard as it simply the most effective demo. Customers simply expect to be able to view some video content. Just make your video better than everybody else’s!
3. People will Watch it
There are plenty of distractions in a trade show environment. Free giveaways, endless brochures and branded gizmos get stuffed into goodie bags. Most of that stuff ends up in the trash bin. A compelling video gives you the best chance to break through the clutter and grab the attention of your audience and make the case for your brand.
4. Unfortunately, you’re Indoors
One of the biggest challenges of presenting outdoor products at a trade show is you’re presenting outdoor gear inside an exhibit hall. Video solves that problem. Need to demonstrate cutting-edge technology barreling down the mountain? Your board’s incredible performance, in action? Video can provide where a brochure falls flat.
5. Well, now you’ve got a Video!
Creating a video has some legs. You’re not making a video just for Outdoor Retailer. You’re investing in a video for your brand. You will share that content on your site, with your customers, on social media, and at future events.
Capture attention, increase engagement and drive your audience to action with massive LED video walls. Tell your brand story big, bold and proud, while delivering massive impact and WOWing audiences across a robust and dynamic digital canvas with 2020 Exhibits’ Turnkey LED Panel rentals. 
Too early? Too soon? Never!
Even though its mud season and the snow is melting on the mountains, OUTDOOR + SNOW SHOW will be here before you know it! With warmer temps and sunny skies on the horizon it may be hard to think about down coats, snow boards, and poles, OUTDOOR + SNOW SHOW As you gear up and scratch off key deliverables for this January 29 – 31, 2020 show in Denver, there is still time to get in front of your show strategy – especially if creating video content is a part of that game plan. Quality film production does not happen overnight. Original video is one of the most effective ways to increase your brand visibility and should be a part of your strategy for Winter Market.
1. It Creates a Buzz
A well-made video can generate excitement about your product. Showing innovation, particularly technical innovation is difficult even with a sample product in your hand. Having a professional video made by the experts at 2020 Exhibits will deliver the impact and context your product needs to get people talking.
2. It’s Not Required. But it’s Required.
Don’t think of it as “everybody else is doing it” as the reason to go the video route. Think more “why is everybody doing it?” Having a video display has become standard as it simply the most effective demo. Customers simply expect to be able to view some video content. Just make your video better than everybody else’s!
3. People will Watch it
There are plenty of distractions in a trade show environment. Free giveaways, endless brochures and branded gizmos get stuffed into goodie bags. Most of that stuff ends up in the trash bin. A compelling video gives you the best chance to break through the clutter and grab the attention of your audience and make the case for your brand.
4. Unfortunately, you’re Indoors
One of the biggest challenges of presenting outdoor products at a trade show is you’re presenting outdoor gear inside an exhibit hall. Video solves that problem. Need to demonstrate cutting-edge technology barreling down the mountain? Your board’s incredible performance, in action? Video can provide where a brochure falls flat.
5. Well, now you’ve got a Video!
Creating a video has some legs. You’re not making a video just for Outdoor Retailer. You’re investing in a video for your brand. You will share that content on your site, with your customers, on social media, and at future events.
Capture attention, increase engagement and drive your audience to action with massive LED video walls. Tell your brand story big, bold and proud, while delivering massive impact and WOWing audiences across a robust and dynamic digital canvas with 2020 Exhibits’ Turnkey LED Panel rentals. Related News
Other posts that you should not miss
Ask any exhibit house what’s changed most in the last year, and AI comes up fast. Concept renderings that used to take days now show up in an afternoon. Activations that once relied on screens and scripts can now generate something unique for every visitor who walks up. It’s a genuinely exciting moment for this industry. It’s also created a new kind of problem.
At 2020 Exhibits, we recognize that successful exhibit programs demand more than creativity. They require precise execution, strategic planning, and experienced operational management at every stage. Continue reading
Even the best booth design can fall short if it arrives late, is installed incorrectly, or faces logistical issues on-site. As trade shows grow in scale and complexity, operations and logistics have never been more critical to protecting your investment and your brand.
At 2020 Exhibits, we recognize that successful exhibit programs demand more than creativity. They require precise execution, strategic planning, and experienced operational management at every stage. Continue reading
The modern workplace is undergoing an exciting transformation! With the increasing popularity of hybrid work models, evolving employee expectations, and a growing emphasis on the overall experience, corporate interiors have become a crucial strategic business asset.
Today's offices need to do much more than simply accommodate employees; they must truly embody your brand identity, boost productivity, and create dynamic environments that attract and retain top talent. Innovative organizations are actively investing in corporate interiors that not only foster collaboration but also enhance well-being, bringing their unique culture to life.
At 2020 Exhibits, we believe your workspace is an extension of your brand, rich with potential to inspire and engage.
Continue reading