Marketing Content Writer On-Site Houston Office
2020 Exhibits is seeking a Marketing Content Writer to join our Houston-based marketing team. This full-time, in-office role is responsible for creating compelling, on-brand content across digital, traditional, and experiential marketing channels. The ideal candidate is a strong storyteller who understands brand voice, SEO best practices, and how content supports lead generation, sales enablement, and brand awareness.
This role collaborates closely with designers, account executives, sales teams, and marketing leadership to translate ideas, briefs, and strategies into engaging copy that drives results.
Location: Houston, TX
Employment Type: Full-Time
Schedule: Monday–Friday, 8:00 AM–5:00 PM
Department: Marketing
Key Responsibilities:
- Write creative, on-brand copy for digital marketing channels, including website pages, eBlasts, landing pages, blogs, digital banners, infographics, and social media content.
- Develop engaging and persuasive copy for traditional marketing materials, including magazine ads, banners, display ads, sales sheets, and sales scripts, to effectively convey key messages.
- Translate creative concepts, briefs, and strategic objectives into compelling copy that aligns with brand standards.
- Collaborate with graphic designers to create integrated marketing content across multiple channels.
- Write, edit, and optimize website content using SEO best practices to increase organic search visibility and improve user experience.
- Write, edit, and proofread marketing materials, including emails, sales sheets, company overviews, capability presentations, and internal communications.
- Craft social media copy that increases follower engagement and builds interest in the company’s products, services, and solutions.
- Research client information, project details, and trade show or event objectives to write informative, detailed, and compelling case studies.
- Interview account executives, account managers, and clients to develop authentic case studies that tell the client’s story and highlight project goals, solutions, and outcomes.
- Support the sales team by writing persuasive sales collateral, including sales sheets, sales scripts, and product or solution PDF packets that generate leads and drive website traffic.
- Brainstorm and conceptualize ideas for digital games, brand activations, and interactive experiences designed to increase engagement and lead capture at trade shows and events.
- Complete, edit, and proofread RFP responses and company information for client submissions.
- Write copy for prestigious industry award submissions across marketing, advertising, and trade show organizations.
Qualifications:
- Bachelor’s degree in marketing, communications, journalism, English, or a related field.
- 3+ years of professional experience as a marketing writer, content writer, or copywriter.
- Strong portfolio demonstrating experience across digital, traditional, and long-form content.
- Excellent writing, editing, and proofreading skills with strong attention to detail.
- Working knowledge of SEO, keyword optimization, and content structure.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong collaboration and communication skills.
- Interest in leveraging AI tools to improve writing workflows, streamline processes, and increase productivity is a plus.
- Experience with experiential marketing, trade shows, events, or B2B marketing is a plus.
Why Join Us:
- Collaborative, creative, and team-oriented work environment.
- Opportunity to work on high-impact experiential and brand-driven projects.
- Growth-focused organization with long-term career opportunities.
- Hands-on role supporting marketing, sales, and creative initiatives.